Seaweed farming and the future for pet toys.
Seaweed sourcing for Kelpi Bones has several strong environmental upsides across carbon, water, land use and ocean health.
Low‑impact, regenerative raw material
Seaweed grows quickly using sunlight, dissolved nutrients and carbon dioxide in the ocean, so it does not need land, fertiliser or freshwater the way land crops do. That means sourcing seaweed for Kelpi Bones avoids the deforestation, irrigation and agrochemical use linked with many conventional materials and pet products.
Because seaweed is such an efficient carbon sponge, seaweed farms can absorb large amounts of CO₂ from the water as they grow, helping to reduce local ocean acidification and acting as an important "blue carbon" resource. Studies suggest coastal seaweed systems can sequester more carbon per acre than many land forests, especially when scaled responsibly.
Healthier oceans and coastal ecosystems
As seaweed grows, it takes up excess nutrients like nitrogen and phosphorus from surrounding waters, which can help improve water quality and reduce the risk of harmful algal blooms and "dead zones". Seaweed farms and kelp forests also provide habitat and shelter for fish, invertebrates and other marine life, supporting local biodiversity and healthier coastal food webs.
Seaweed structures help buffer wave energy and stabilise sediments, which can lessen coastal erosion and protect shorelines – a benefit that becomes more important as storms and sea‑level rise intensify.
Replacing plastic and carbon‑heavy materials
From a product‑design perspective, using seaweed‑based materials (like Notpla‑derived inputs) in Kelpi Bones means replacing fossil‑fuel plastics with renewably grown biomass that can biodegrade more naturally. The biggest climate benefit often comes from product substitution – using seaweed to replace more carbon‑intensive products and packaging.
Want to understand the full story behind our seaweed choice? Visit our Why Seaweed page. Or explore the Kelpi Bone range: single chew, 2-Pack, or 3-Pack bundle.